Making Videos with Popcorn Maker - Round 2

Yesterday was play time, experimenting around with this fun web movie-making tool.

Today we'll show the films you made - the ones that were successfully saved - as well as a look at the techniques you used.

Then we'll get into groups:

1. Jacob, Brenden, Zoe, Stella
2. Josh, Caroline, Eve, Nikki
3. Lucas, Maggie, Jordan, Theodora
4. Zach, Matt, Izzy, Jackie

Here is the task for today - to use Popcorn Maker to create a look at Pathos, Ethos, and Logos in three commercials.

1. Have someone sign in to Popcorn Maker.
2. Start a new project - save it as soon as possible, making sure you give it a name.  (We found out the hard way yesterday that you need to sign in first and save early - several people lost work!)
3. Find three commercials you want to work with today.  They should be for different things - one of them must be for a service, and the others for products.  Feel free to use whatever you'd like here - recent stuff, classical, foreign, whatever.
4. Watch them together with your group and note where the ads are using pathos, ethos, and logos.
5. Put these three ads into your project and then find a fun way to add in ways of identifying the pathos, ethos, and logos (of course they might not all be present in each commercial).  It can simply be with pop-up dialogue boxes, and there is still a lot of creative room to use there.  Or you can add in whatever else you think would help your audience to see these factors.
6. Try to finish this with about 10 minutes left in the period so we can watch them!

Ethos – Pathos – Logos

Ethos

·         Before you can convince an audience to accept anything you say, they have to accept you as credible.

·         There are many aspects to building your credibility:

o   Does the audience respect you?

o   Does the audience believe you are of good character?

o   Does the audience believe you are generally trustworthy?

o   Does the audience believe you are an authority on this speech topic?

·         Keep in mind that it isn’t enough for you to know that you are a credible source. (This isn’t about your confidence, experience, or expertise.) Your audience must know this. Ethos is your level of credibility as perceived by your audience.

·         How to build ethos

o   Show expertise

o   Show shared experiences with audience

o   Use language familiar to your audience

o   Quote known sources

o   Reference people in the audience

Pathos

·         Pathos is the quality of a persuasive presentation which appeals to the emotions of the audience.

o   Do your words evoke feelings of … love? … sympathy? … fear?

o   Do your visuals evoke feelings of compassion? … envy?

o   Does your characterization of the competition evoke feelings of hate? contempt?

·         Emotional connection can be created in many ways by a speaker, perhaps most notably by stories. The goal of a story, anecdote, analogy, simile, and metaphor is often to link an aspect of our primary message with a triggered emotional response from the audience.

·         How to build a sense of pathos

o   Choose an theme / emphasis

o   Choose words to build onto this theme

o   Tell stories

o   Use humor

o   Work on having delivery match the emotions you are projecting

Logos

·         Logos is synonymous with a logical argument.

o   Does your message make sense?

o   Is your message based on facts, statistics, and evidence?

o   Will your call-to-action lead to the desired outcome that you promise?

·         How to be sure your audience follows the logic:

o   Use plain language

o   Be explicit

o   Use comparisons, analogies, or metaphors

o   Ask questions – get the audience thinking

o   Note the other side and refute it

o   Emphasize the points most valuable to the audience