Ethos Pathos Logos - Continued

As we continue to explore these ideas, the world of advertising has given us a lot to think about.  In class today we were talking about the Old Spice commercials and I found this insightful analysis of them:
http://codio001.wordpress.com/2012/01/26/old-spice-rhetorical-analysis/

Logos - the appeal to Logic

Today we'll watch the presentation we created yesterday, looking at the ways in which advertisements use logic as part of their appeal.

Before we do that, please read these two documents:

1. Logos - Appeal to Logic
2. Purdue University's OWL Writing Center - Rhetorical Strategies for Persuasion
• scroll down to "Avoid Logical Fallacies" and read that list

When we are finished going through the presentation, which we do somewhat quickly, you'll return to one of the ads - it can be one you already worked with, one you saw in another presentation, or a new one you want to work with today.

In a new post on your blog, paste the ad and break down the ways in which it uses Logos in its message.  Is it successful?  Are there particular strengths, as noted in the first handout?  Are there places where there are logical fallacies, as noted on the Purdue list?  In a paragraph analysis, choose two (one or two fallacies; one or two effective, truthful claims) to describe in detail.  How does the ad convey this?  Then, in a final statement, do you think the argument is ultimately effective, even if it has flaws?

Logos and Advertising

Today we will be discussing the idea of Logos - the appeal to logic.  This happens when a character, or in our work today, a company, wants to convince another person of a key idea.  In the examples we'll look at today, that will take the form of convincing a person to buy a product or service.

Here's how we'll do it.

1. Look through these web sites and select three advertisements you want to work with today.
1. http://webdesignledger.com/inspiration/45-advertisements-you-will-never-forget
2. http://www.hongkiat.com/blog/70-creative-advertisements-that-makes-you-look-twice/
3. Any other advertisement from any source you want to work with.
2. For each of the three advertisements you will write a syllogism - an argument consisting of a major premise, a minor premise, and a conclusion.  See the example in the presentation referenced below.  Your should follow this formula: because this is true (insert evidence from the ad) and because this is true (add a second piece of evidence or idea), you should do this / buy this.
3. You will add your work to a shared Google Presentation, which I have invited you to join.  You should paste the image of your ad on one slide by itself, then on the next slide add the syllogism you created.  Do this three separate times - one for each ad.

Point of View and Fairy Tales II - Stories from across the world

Today you will once again work with your same partner as last week.
This time you will return to the same website to explore fairy tales from other cultures and traditions.
http://www.worldoftales.com/

You and your partner will start by looking at tales from these traditions:

• Ryan and Stella - African - Nigerian
• Jacob and Jackie - African - South African
• Maggie and Josh - African - Tanzanian
• Lucas and Caroline - Asian - Arabic
• Nikki and Matt - Asian - Chinese
• Brenden and Isabel - Asian - Indian
• Zoe and Zach - Asian - Japanese
• Jordan and Theodora - South American - Brazilian

You will choose two tales from your list to work with today.

Again you will work with either a Google Presentation or a Prezi format - up to you (and if there is another program you want to use, let me know!).

First, you will tell the story as it exists.  Add in images and make edits if it is a long story, but the goal with this step is to tell the story true to its original state.

Next you will re-tell the story from an "American" perspective, however you want to interpret that.  In order to make that happen, you will first want to talk about the differences between the culture and tradition represented in the original story and the ways in which it would be different if it were set in the United States. Then, think about where you want to situate that story here - is it in the North Shore? In DHS? In Chicago? In some other part of the country?

Lastly, you will include a slide that comments on the similarities and differences between the cultures and aspects of these two versions of the story.  What changes did you need to make?  Why?  What does one culture value differently than the other?  What does one culture include in its stories that are hard to imagine in the other?

We'll hopefully share these at the end of class tomorrow.

Enjoy!

Point of View and Fairy Tales

Today you will be working with an assigned partner, listed below:

• Ryan and Stella - Sleeping Beauty
• Jacob and Jackie - Rapunzel
• Maggie and Josh - The Pink
• Lucas and Caroline - 
• Nikki and Matt - Rumplestiltskin
• Brenden and Isabel - Snow White
• Zoe and Zach - 
• Jordan and Theodora - Cinderella

You will be choosing a fairy tale, creating a short Google Presentation or Prezi about it, then adding in another version of the story, told from a different perspective.

1. Start by going to this website which links to full text versions of a wide variety of fairy tales, from popular Grimm ones to others from various cultures around the world: World of Fairy Tales
2. Choose a fairy tale to work with and read it together.
3. Think about what other potential perspectives there are in the story (other characters or objects named in the story, factors present but not explicitly named).  Select at least one to work with today.
4. Create a version of the story told from this new perspective - use as many specific details from the original story as you can, but also work to be creative about what you can potentially add.
5. Create your Google Presentation or Prezi, based on your comfort with the software.  If you have not tried Prezi, I recommend giving it a whirl.  My guess is you'll quickly be able to figure out the basics.
6. Share your presentation with me and post it to both of your blogs.  You'll have today and tomorrow to work on it, and hopefully with the second half of tomorrow we'll be able to share them!