Logos and Advertising

Today we will be discussing the idea of Logos - the appeal to logic.  This happens when a character, or in our work today, a company, wants to convince another person of a key idea.  In the examples we'll look at today, that will take the form of convincing a person to buy a product or service.

Here's how we'll do it.

1. Look through these web sites and select three advertisements you want to work with today.
1. http://webdesignledger.com/inspiration/45-advertisements-you-will-never-forget
2. http://www.hongkiat.com/blog/70-creative-advertisements-that-makes-you-look-twice/
3. Any other advertisement from any source you want to work with.
2. For each of the three advertisements you will write a syllogism - an argument consisting of a major premise, a minor premise, and a conclusion.  See the example in the presentation referenced below.  Your should follow this formula: because this is true (insert evidence from the ad) and because this is true (add a second piece of evidence or idea), you should do this / buy this.
3. You will add your work to a shared Google Presentation, which I have invited you to join.  You should paste the image of your ad on one slide by itself, then on the next slide add the syllogism you created.  Do this three separate times - one for each ad.