Logos - the appeal to Logic

Today we'll watch the presentation we created yesterday, looking at the ways in which advertisements use logic as part of their appeal.

Before we do that, please read these two documents:

1. Logos - Appeal to Logic
2. Purdue University's OWL Writing Center - Rhetorical Strategies for Persuasion
• scroll down to "Avoid Logical Fallacies" and read that list

When we are finished going through the presentation, which we do somewhat quickly, you'll return to one of the ads - it can be one you already worked with, one you saw in another presentation, or a new one you want to work with today.

In a new post on your blog, paste the ad and break down the ways in which it uses Logos in its message.  Is it successful?  Are there particular strengths, as noted in the first handout?  Are there places where there are logical fallacies, as noted on the Purdue list?  In a paragraph analysis, choose two (one or two fallacies; one or two effective, truthful claims) to describe in detail.  How does the ad convey this?  Then, in a final statement, do you think the argument is ultimately effective, even if it has flaws?